Rebrand Computer Store
The primary project goal for Doctor Device, a computer/cellphone sales and repair store located in Sunrise Village, Vancouver, aims to refresh and revitalize the brand to better reflect its values, enhance customer appeal, and position itself as a modern and trusted destination for technology solutions. The project encompasses a comprehensive approach to visual identity, messaging, and customer experience.
The logo is a phone wearing a medical cap and mask, with a wordmark dispalying the stores name. It represents a doctor or nurse with an added healthcare cross to convey that even more.Wanting to convey that the store does repairs and that it like a device hospital or clinic. Making the device prominent as well as the healthcare cross make that successful. Simple modern solid sans serif type adds to that overall message.
Created business stationery that resembles a phone and tablet for this computer store rebrand to give a creative and engaging concept. The design approach aligned with the technology theme and emphasized the store's focus on computers and devices(phones/tablets). Designed the business cards in the shape of a phone to create a unique and memorable impression. Designed the letterhead to resemble a tablet, with a sleek, modern look. Provided Mockup to give a realistic visualization of how the business stationery will appear in the real world.
Designed a tablet wall display for the store to showcase a balance of professionalism, modernity, and a clear representation of the store's computer/device theme. Utilized the brand colours and wordmark on the display to maintain consistency with the overall brand identity.
Created a mockup to showcase a realistic visualization of how the tablet display will appear in the store's physical space. Helping to better understand the spatial dynamics and visual impact, while also showcasing the brand identity of the interior of the store.
Promotional ads help display the range of services, ensuring that potential customers are informed about solutions beyond simple product sales. Customers have diverse technology requirements, ranging from laptops and desktops to smartphones, and tablets. Featuring different devices communicates that Doctor Devie offers solutions for a wide array of tech-related issues.
A strategically placed window ad capitalizes on foot traffic and can reach a broad audience, increasing the store's overall visibility within the community. The store can easily update window displays to reflect current promotions, seasonal discounts, or special events. This flexibility ensures that the content remains relevant and resonates with the audience.
Consistent branding elements, such as logos, colors, and fonts, across the store front and promotional ads reinforce brand recognition. This visual consistency helps customers easily identify and remember the brand. Visually appealing displays capture the attention of passersby and create a positive first impression. An attractive and cohesive design encourages potential customers to explore the store further
The mockup allows for the strategic placement of promotional ads on the store front. Being able to experiment with the placement of promotional visuals to maximize visibility and impact. By incorporating branded colors, logos, and fonts into the mockup helps the store front align seamlessly with the established brand guidelines. Consistency reinforcing brand recognition and trust.
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