Marketing Campaign
The goal of this project was to create assets that will play a pivotal role in establishing and reinforcing MixAmi Music Festival's visual identity. Visually appealing branding across all assets, including posters, social media graphics, and promotional materials, helps create a recognizable and cohesive image for the festival.
Used a combination of vibrant hues such as neon green, hot pink, electric blue, and bright yellow. These colours immediately grab attention and create a lively and energetic feel. Ensuring there is enough contrast between the colors to make the logo visually striking. Incorporating a subtle music-related symbol (headphones) into the design to reinforce the festival's connection to music.
Created a Mixami logo with a blurred, neon, and 3D effect to be used as a title for promotional purposes. The neon effect brings vibrancy and energy to the logo, creating a sense of excitement and playfulness, capturing the lively and dynamic atmosphere expected at a music festival. The use of blur, especially in combination with neon colours, evokes a futuristic and cutting-edge vibe while giving the logo a 3D efect.
Created visually striking posters with the neon colours as the focal point. Experimented with neon colour gradients to give the poster depth and a futuristic feel. With there being notable headliners, featured their names prominently using vibrant colours. Included a QR code for easy access to ticket purchasing or event information.
Mockups provide a realistic context for how the poster will look in their intended environment. Helping to visualize the final product more accurately than a standalone design. Showcasing the posters in the appropriate scale and proportions, ensuring that the layout and elements are well-balanced and aesthetically pleasing.
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